Automotive
The road to success
The Automotive Competence Center (ACC) works with leading light and commercial vehicle manufacturers, automotive distributors and retailers, as well as automotive suppliers and automotive service providers around the globe.
Mission
China's automotive industry achieved spectacular growth in both 2009 and 2010—it was propelled to the top of the global automotive market by 2009. The industry not only avoided a global industry contraction but also reached a landmark amount of 20 million automobile units sold annually. Spurred by favorable policies, China's automotive industry enters a new era with great opportunities and uncertainties. As most local and foreign OEMs are accelerating their plans to expand into China, developments in the coming years will leave a lasting impact to the global automotive industry.
Key issues that will determine the sustainability of growth and transformation of the Chinese automotive industry include how OEMs will deal with the continuous emergence of new consumer segments, how they strengthen and develop core technologies along with their component suppliers, and how they effectively develop and grow downstream services. Equally important issues for both OEMs and joint venture companies include promoting greater adaptation of "new energy vehicles", as well as effectively handling opportunities in overseas markets.
Being a world leading strategy consultancy that has practiced for more than 10 years in China's automotive industry, Roland Berger has not only witnessed the rapid growth and transformation of the Chinese automotive industry but also offered valuable insight and results-driven consulting services to numerous companies in the automotive sector. Over the past 3 years, Automotive Competence Center of Roland Berger Greater China has served more than 20 key players through more than 60 projects.
Our main services include
> Developing strong corporate strategy by accessing current market and competition
> Organizational restructuring and improving efficiency
> Positioning brand and developing architecture
> Planning product portfolio and new product launches
> Conducting corporate R&D efficiency assessment and improvement
> Creating and implementing global and regional sourcing strategy
> Optimizing supply chain and logistics management
Our recent project examples
> Developed brand strategy for a leading European OEM in China
> Restructuring and creating turnaround strategy definition for a well-known automotive JV
> Created new energy vehicle strategy development for a well-known local OEM group
> Produced China sourcing strategy definition for a global automotive supplier
> Created corporate strategy and product portfolio definition for a leading domestic bus manufacturer
> Developed channel strategy for a leading domestic truck manufacturer
Contact
Jun Shen
Partner
