InfoCom and High Tech

Traditional telecom and emerging information industries have been expanding quickly in the high technology industry. Meanwhile, key technologies continually make breakthroughs. Through the process, the telecom and high-technology industry have presented features and characteristics such as the continuous integration of industry chain, the unstopping derivation of new industry and the continuous change of market opportunity. For traditionally leading enterprises, the rapidly changing industry environment is like a double-edged sword; business opportunities are created, but traditional advantages are also lost at an accelerated rate. Thus considered, traditional leading enterprises make it their core strategy to synergize existing competitive advantages and core competence, as well as seizing as quickly as possible the latest market opportunities.

Although newly-born enterprises are able to rapidly develop their acute sense of the latest business opportunities, it is inevitable that they deal strategically with how to get through fierce competition and how to build strong core competency. Besides traditional leading and the newly born enterprises, leaders (as well as followers) are continually looking for new breakthrough points and how to position and adapt themselves in the continuously changing industry.

In China, the telecom industry, the emerging IT industry and the high-technology industry have followed a trend of development that is similar to its international counterparts. Moreover, it also presents some "Chinese features", especially that of diversified customer demand in which polarities co-exist in the same industrial structure: traditional and frontier players as well as openings and monopolies. As a result, they create a more demanding and complicated market environment for the domestic telecom and high-technology industry. Thus, key factors in successfully leading current future competition include understanding customers precisely, clarifying strategic self-positioning, seeking differential competency, and enhancing the overall competence.

Roland Berger InfoCom and High Tech Competence Center has been under development for more than 10 years and has accomplished hundreds of projects related to telecom and high-technology industry in various Chinese cities just within the last five years. With the help of Roland Berger's global team's collaboration, the InfoCom and High Tech Competence Center of Roland Berger Greater China has built up an impressive industrial ability complemented with both international vision and local features. Its main clients have expanded from traditional telecom operators to a wide-range industry chain such as telecom equipment and system providers, handset related manufacturers and distributors, consumer electronics retailers, Internet operators, triple networks integrators and IT service providers. With a range of services that is continuously expanding, we provide valuable insight into the role of different
participants from the scope of the entire industry chain, as well as providing strategic solutions from a wider perspective.

> Telecom operator: Serving group headquarters, provincial companies, and key municipal companies of the leading Chinese operators on their business and brand strategies, marketing and channel promotion, sales designing and business development
> Handset: Serving handset manufactures, key distributors and retailers, consumer electronics operators (telecom operators) with leading edge solutions including competitive product portfolio strategy, emerging market entry strategy, industry chain collaboration and operation strategy
> Internet: Based on our insight and experience, we serve our clients in the B2C E-commerce industry, network video industry and mobile payment by delivering future-oriented differentiation competitive strategies and recommendations, thus enhancing their effective operations
> Equipment and System: By maintaining strong long-term collaboration with telecom equipment manufacturers and system service providers, we strengthen the business strategy and organization transformation process for our clients
> IT services: By maintaining strong long-term collaboration with system integration and IT service providers, we help traditional IT companies seize the opportunities brought by cloud computing and other cutting-edge technologies to realize strategic transform. We also form innovative business models together with newly-born enterprises to expand leading business and service sectors

> Providing clients a firm grasp of the industry's pulse and the latest industry concepts and development trends based on our best practices, research and global perspective
> Providing clients with market understanding and assisting them in detecting potential business opportunities based on our insight into consumer needs
> Helping clients detect business opportunities within the competitive environment and developing both innovative and pragmatic corporate development strategies by understanding the overall industry chain
> Screening out key product portfolio, creating development plans and corresponding implementation
> Providing improvement solutions for channel operation, business development, consumer services, marketing and sales
> Helping clients fast forward their corporate strategies by providing them operation solutions of great feasibility
> Helping clients clear brand position, brand organization, and brand development path by using RB Profiler
> Creating potential collaboration opportunities for clients by using Roland Berger's broad network of experts from various industries

> Helped a leading Chinese operator in its handset industry chain positioning, procurement and distribution strategy, retail enhancement solution and after-sale services construction methodology
> Provided a leading Chinese operator its Channel-Product-Customer (CPC) model and all-channel promotion strategy
> Helped a leading Chinese operator develop its brand development path and brand resource planning strategy based on our full services operating model
> Developed corporate strategy, core business strategy and corresponding solutions for a leading Chinese handset distributor
> Helped a famous local B2C E-commerce company develop its 5-year business positioning plan, operation optimization solution, marketing and sales strategy and differentiation competitive strategy, based on our full services operating model.
> Helped a globally leading telecom equipment manufacture design its project management system; assisted its clients to push internal management reform
> Formed China R&D strategy and organizational transformation plan for a multinational IT and home appliance company listed in the Fortune 500
> Helped a domestic leading IT company to shift from the traditional IT manufacturing to the newly-emerging IT service industry by designing information service transformation strategies

Contact

Tao Chen
Partner

Jason Ding
Partner