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Roland Berger's crisis scenarios on Bloomberg TV

Bloomberg TV's "Asia Confidential" featured the Roland Berger crisis scenarios and our "Innovating at the top" book

The recently updated Roland Berger's V, U and L curve crisis scenarios were top news at Bloomberg TV's "Asia Confidential" broadcast on November 6. The scenarios and their nine influencing parameters, presented to the Bloomberg audience by anchor Bernie Lo, were the starting point for a vivid discussion about the development of the Chinese economy.

Charles-Edouard Bouée, President of Roland Berger Asia, said the V scenario was the most likely one for China, one of the world's economic engines, as well as for the global development. However, he indicated that there are many parameters that will determine how things will play out exactly. The Chinese government has taken massive economic actions pushing investment and industrial production, but it remains uncertain whether the government will continue its strong stimulus efforts in 2010. Charles-Edouard pointed out that psychology was a factor that should not be underestimated. It was critical, he said, that people stay confident.

Chinese must learn to value innovation
Roland Berger's recent book "Innovating at the Top" was the final topic of the show. The Chinese version, available on shelves since October, has a special chapter responding to the situation in China. China is well-known as the factory of the world, but the job of making cheap goods is moving to even cheaper labor markets like Vietnam. Chinese companies thus aspire to move up the value chain – a way where they still have a lot of improvement potential, especially when it comes managing innovation.

Charles-Edouard warned that "China needs to spend more on research, and people need to learn to value innovation." It was crucial to establish processes, mechanisms and incentives to ensure that people innovate, he said. Chinese CEOs needed to make sure that 'made in China' will be soon replaced by 'innovated in China'.
Dec 17, 2009
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