Roland Berger Briefing: Machinery Manufacturing 2020
Shanghai, November 18, 2011: In the post-crises period, the machinery manufacturing industry has been recovering steadily but without same pace in different sections and regions. It is predicted that there are three major development trends in global market. According to the latest industry trends, Chinese manufacturers should make and adjust their strategies to have a winning position in the domestic market. These are the main findings of the latest industry study----Machinery Manufacturing Briefing: Challenge and Strategy by 2020, by Roland Berger Strategy Consultants.
Machinery manufacturing is rather an unfamiliar industry to the individuals, but it is fundamental to the national economy and all the industrial manufacturing. After the global crisis, the global market has been through restructuring. Major machinery manufacturing nations have been affected, among which, China's market place has been remarkably promoted, Germany's has been further consolidated, while the rankings of US and Japan in the market have dropped. Wu Qi, Senior Partner of Roland Berger, comments on the future trend, "Overall, the core of the industry will move to Asia, while the competition will focus on the middle-end product market. Meanwhile, 'energy conservation and environmental protection' are gaining more attention from the clients and manufacturers as the new industry keywords."
Given the industry development trend, the Briefing analyses the opportunities and challenges Chinese manufacturers might meet in the coming years. In the Briefing, Roland Berger also offers the strategy based on its thorough research and rich experience in the domestic and overseas markets. The strategy is developed from three aspects of "domestic market consolidation, technology update and overseas expansion".
The global machinery manufacturing industry is undergoing profound changes. The industry has stepped into a new era with the Asia and China in particular emerging. This Briefing will provide Chinese manufacturers with insightful views on future development of machinery manufacturing industry.
Briefing Summary:
> The global machinery manufacturing industry was badly hit during the crisis in 2009, and despite the faster recovery than expected, it is estimated that the industry can be back to the level before the crisis until 2012.
> The crisis has brought different impacts to different regions and countries. The manufacturers in developed countries have been experiencing significant declines while those in China still keep growing. The global industry has been restructured after the crisis and the industry size of China has become No. 1 in the world.
> In the coming 10 years, the global machinery manufacturing industry will grow steadily. Meanwhile, the niche markets related to the competitive industries in emerging markets will gain faster growth rate.
> In the next 10 years, the needs and productivity will experience a lasting and structured transfer from developed countries to emerging economies. Chinese machinery manufacturing industry will finally become the main force in the global market.
> The upgrade of manufacturing machines and equipments will be driven by the increasing demands of high-quality products and industrial development of manufacturing industry. At the same time, the high-end clients in developed countries will also prefer products with high quality and low price and middle-end market will be the most competitive market with fastest growth.
> Energy conservation and environmental protection will be next hot issue in the market but lacking the ready economic conditions and regulations, this can only be marketing concept. It will start with the high-energy-consuming product market in the future.
> China has become the most important market and will be definitely facing more competitions. Chinese manufacturers should be well equipped to compete with global competitors and mergers will be necessary actions.
> It is key to the success of Chinese manufacturers whether then can advance their technology in a short time. To make further achievements, they should set up appropriate talent training, retaining and incentive system and cultivate new corporate culture.
> Overseas expansion will be the goal of Chinese manufacturers. They should make global strategy to develop business in overseas market, including the product, service network, R&D and manufacturing.
Machinery manufacturing is rather an unfamiliar industry to the individuals, but it is fundamental to the national economy and all the industrial manufacturing. After the global crisis, the global market has been through restructuring. Major machinery manufacturing nations have been affected, among which, China's market place has been remarkably promoted, Germany's has been further consolidated, while the rankings of US and Japan in the market have dropped. Wu Qi, Senior Partner of Roland Berger, comments on the future trend, "Overall, the core of the industry will move to Asia, while the competition will focus on the middle-end product market. Meanwhile, 'energy conservation and environmental protection' are gaining more attention from the clients and manufacturers as the new industry keywords."
Given the industry development trend, the Briefing analyses the opportunities and challenges Chinese manufacturers might meet in the coming years. In the Briefing, Roland Berger also offers the strategy based on its thorough research and rich experience in the domestic and overseas markets. The strategy is developed from three aspects of "domestic market consolidation, technology update and overseas expansion".
The global machinery manufacturing industry is undergoing profound changes. The industry has stepped into a new era with the Asia and China in particular emerging. This Briefing will provide Chinese manufacturers with insightful views on future development of machinery manufacturing industry.
Briefing Summary:
> The global machinery manufacturing industry was badly hit during the crisis in 2009, and despite the faster recovery than expected, it is estimated that the industry can be back to the level before the crisis until 2012.
> The crisis has brought different impacts to different regions and countries. The manufacturers in developed countries have been experiencing significant declines while those in China still keep growing. The global industry has been restructured after the crisis and the industry size of China has become No. 1 in the world.
> In the coming 10 years, the global machinery manufacturing industry will grow steadily. Meanwhile, the niche markets related to the competitive industries in emerging markets will gain faster growth rate.
> In the next 10 years, the needs and productivity will experience a lasting and structured transfer from developed countries to emerging economies. Chinese machinery manufacturing industry will finally become the main force in the global market.
> The upgrade of manufacturing machines and equipments will be driven by the increasing demands of high-quality products and industrial development of manufacturing industry. At the same time, the high-end clients in developed countries will also prefer products with high quality and low price and middle-end market will be the most competitive market with fastest growth.
> Energy conservation and environmental protection will be next hot issue in the market but lacking the ready economic conditions and regulations, this can only be marketing concept. It will start with the high-energy-consuming product market in the future.
> China has become the most important market and will be definitely facing more competitions. Chinese manufacturers should be well equipped to compete with global competitors and mergers will be necessary actions.
> It is key to the success of Chinese manufacturers whether then can advance their technology in a short time. To make further achievements, they should set up appropriate talent training, retaining and incentive system and cultivate new corporate culture.
> Overseas expansion will be the goal of Chinese manufacturers. They should make global strategy to develop business in overseas market, including the product, service network, R&D and manufacturing.
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