GM to Be Reborn

Roland Berger Strategy Consultants partner and auto project head Shen Jun put forward his viewpoints for the restructuring scheme of General Motors. He said that it is proper for GM to transfer emphasis to small-caliber or new energy cars in orientation. However, it is a question whether GM can put forward low-priced and high-quality new car models that can attract investors in the short term. In fact the US auto industry's production structure, expensive human costs and management cost is the genuine key points for GM, Ford, and Chrysler. To change production lines alone will not do.