Roland Berger Ye Jun: Content―Advantage of Traditional Media Giants' footprint into New Media Era

The competition between traditional media and new media has lasted more than 10 years. Following continuously released user demands, technological breakthroughs and innovative business modes, transitional media entered new media field in 1994. Roland Berger says with the rapid rise of mobile Internet, the new media industry will maintain a long-run development. It also indicates that the case of NBC's development experiences in new media is worthy of being learned.