Civil Economics

A fresh look at public services

We support the public sector in meeting the demands by politicians and citizens and the backdrop of shrinking budgets. Our vision of modern government is lean and powerful structures, based on innovative solutions combined with workable concepts for implementation. We draw on best-practice procedures used in other countries and the private sector and tailor them to meet the requirements of the public sector in Germany.

Roland Berger Greater China Civil Economics Competence Center is the major platform for servicing government and public-related clients in Greater China. As one of the fastest growing and the biggest competence centers, Civil Economics CC has successfully customized the tools and methodologies of strategic consulting, strategy planning and operation optimization for government and public clients. We have three major areas of strengths that define us in client specialization: function definition and industry planning of public service, development model and strategy of regional development, and development and planning of media industry. Sticking to the keen sense that "focus leads to strength", we have successfully developed a systematic knowledge base and constructed an integrated platform of professional planning services—quickly becoming the brand of choice in strategy consulting for Chinese government and public-related clients.

For public service and region development clients, we are committed to become a constructive partner. In a world of growing globalization and escalating regional competition, we have helped our clients broaden and promote their views of strategic thinking and making scientific decisions. We are constantly updating our knowledge structure by delivering customized solutions to our clients, especially in the attractive fields of green economy, low-carbon economy, sustainable development, strategic emerging industries, culture and creative industries and industry-city integration. From strategic planning to urban designs, we provide clients with seamless and systematic solutions, concrete implementation of strategy, as well as leading and integrated professional resources.

For media industry clients, we have extensive exposure to international players in the topics of strategy, business planning, functional strategy, organization and control. With unparalleled competence in China, we are the only team serving different media giants in topics ranging from management and organization control to new media planning strategies.

> Function definition and industry planning of public service: City and urban positioning, regional economy planning, tourism planning, "go green" strategies, city branding and marketing, state-owned-asset management and optimization, EDZ (economic development zone) functional positioning, industry planning and organizational implementation, city-urban integration strategy, emerging industries planning
> Regional development model and strategy: Management model for government-led/government-enterprise regional development, business portfolio and model for regional developers, establishment and operation model of the investment and financing platform, organization and process optimization model
> Media industry: Strategy and operation consulting services for large traditional media groups, creating new media strategies for traditional media industries and China market entry strategies for international media players

> 5-10 year industry-city positioning and development planning for Chinese local governments, high-tech parks and new industrial cities
> Developed strategic plans for high-tech parks regarding emerging strategic industries including energy-saving and environmental protection, new generation of IT, biology, high-end equipment manufacturing, new energy, new materials, and new energy vehicles
> Designed the development and management model for EDZs in China
> Planning for the building of a national culture & creative industry base for a central city in western China
> Tourism planning for a famous destination in China
> City marketing strategy for a traditional city district in China
> Development strategy and planning for a UNESCO World Heritage Site in Central China
> State asset optimization strategy for a local government in China
> Management mechanism optimization for local governments and economic development zones in China
> Organizational design and HR strategy for a large NGO
> Development strategy, branding strategy and organization optimization plans for large media groups in China
> Planning for the German government to develop the green tech industry for the next 30 years
> Helped major European countries and cities market their locations, as well as create tourism plans and strategies

Contact

Jason Ding
Partner