Government Insights

May, 2008

What are soul and core driving force of a creative city? How to stand out in competition among the increasingly assimilative cities? Based on detailed standard and quantitative research method, Roland Berger surveys and compares main cities in Europe perspectives of talents, technology and inclusiveness to reveal their strength and weakness and government’s goal.

City marketing is brand marketing in nature, aiming at demonstrating the distinctive image and value of a city to interest groups through the government’s zealous promotion so as to attract more funds, talents, industries, markets, cultures, etc. After studying cases of Hong Kong and Seoul, Roland Berger reveals the importance and basic methodology of city marketing.

In the next five to ten years, China will play a key role in global service outsourcing market. After systematically analyzing the trend of international service outsourcing, as well as the status and pros and cons of service outsourcing in China, Roland Berger points out that China boasts huge market potential in service outsourcing content, country selection and appeal to providers worldwide. So, the local governments shall seize this opportunity and to develop outsourcing industry selectively based on characteristics of the city.

Technology is the driving force for innovation. The government can play a significant role in propelling the development of high-tech industry from aspects of industry selection, advancing mechanism, management model and supporting services. By studying development approaches of key high-tech parks in the world, Roland Berger concludes the elements of success, providing valuable reference for China’s high-tech parks.