Optimize the marketing strategy of credit card

August 2008

The market size of credit card grows fast, and the demands of consumer need to be deeply understood. This industry briefing analyzes the current credit card market development and trends in China, applying the special RB Profiler tool to demonstrate the credit card use habit between different types of consumers in various areas.

Contents

I. The status and trends of credit card development in China

II. RB profiler -- Roland Berger Consumer Survey Tool

III. RB profiler tool application examples in credit card area.