Automotive Insights Special: Automotive Innovation made in BRIC

May 2009

This special edition of our customer magazine presents our insights on innovation in the automotive industry coming from BRIC countries: Brazil, Russia, India and China. The motivation for this was to outline global changes in automotive markets that have traditionally been dominated by triad players. BRIC markets and some of those emerging players are re-shaping the global automotive industry and give reason enough to analyze the potentials of alternative ways forward in this field.Hence,we are going to present you how the car industry in BRIC is getting ready to revolutionize global markets by taking their own approach on innovation and coming up with own solutions to global needs in automotive.