Management book series

March, 2010

Strategies and finance are usually the two key factors that are most important in business decision-making and planning system. In this book, the authors analyze two opposing business thinking, identify their fundamental differences and provide the best solution. …  >>

"Innovating at the Top" presents revealing interviews with CEOs at nine highly innovative international corporations – Bosch, Genentech, Infosys, Nokia, RIM, SAP, 3M, Toyota, and Unilever – to gain their views how to encourage and support innovation. The book distils 10 Key Innovation Drivers from insightful CEO recommendations and advice. These innovation management practices can help every CEO consider proven ways to raise the probability a company can reach and sustain stronger innovative performance. …  >>

December, 2007

Values, not products should be the starting point of successful branding. This is the core argument of 'Moment of Truth,' a new book that shows how consumer values influence their decision-making. …  >>