Business Confidence Survey 2011

2011

In May 2011 the European Union Chamber of Commerce in China and Roland Berger Strategy Consultants released a new Business Confidence report.

The results of the Business Confidence Survey 2011 reveal that European companies are doing well. Companies report that their financial results have improved upon pre-2008 economic crisis levels. Optimism over China’s growth has resulted in China being viewed as a more strategically important market than ever before.

At the same time, European companies note that the Chinese market has become increasingly competitive and that costs are rising. As a result, companies are more aware and sensitive to changes in the regulatory landscape that may affect them negatively and unfairly.

Concerns over a perceived unfair playing field and regulatory environment have intensified since last year. This raises questions about China’s claim to be an equal opportunity market and the attractiveness of China in the longer term as a place to do business for some companies.