Automotive inSIGHTS 3/2011

2011

The issue centers on a wholesale fitness program for European and national sales companies, describing a tailored approach on how to flank the exploitation of additional sales potential.

In addition to the cover story, we have an exclusive interview
with Paul Philpott, COO of Kia Motors Europe. He gives us
insights into Kia‘s rapid change over the past few years, the
latest developments and changing organizational structures.
Our look around the world focuses on Brazil and Turkey – two
quickly developing growth markets.

Besides, our current issue also gives you insights into the following highlights:

• Strategic Alliances: It takes two to win – a survey on success factors
• The Rare Earth Challenge: How to react and what the expectations for the future are
• Construction equipment market: Capturing growth markets in BRIC and beyond

We wish you inSIGHTful reading!