国外出版物

品牌与口碑：深入理解如何打动今日的中国消费者

《思与行》研究, 2010

在《中国消费者报告2009》的基础上，今年我们与中国领先的“网络口碑”（IWOM）研究公司CIC展开更加密切的合作，旨在为读者呈现最新的发展趋势与见解，协助企业成功地满足中国消费者的需求。 …  >>

Design-to-value

think: act BUSINESS, 2010

For the first time, Roland Berger is devoting an entire publication to a very specific type of manager: the chief operating officer (COO). …  >>

Automation – Time to find your true north

think:act STUDY, 2010

The aim of this study is to provide automation managers with practical guidelines and advice on how to best meet the challenges that lie ahead …  >>

Regarding procurement, less is more – sometimes

think: act CONTENT, 2010

In recent months, companies around the world have been experiencing significant changes in how they manage their procurement …  >>

Business Confidence Survey 2010

Survey (together with the European Chamber of Commerce in China), 2010

The European Union Chamber of Commerce Business Confidence Survey 2010 in partnership with Roland Berger Strategy Consultants surveyed over 500 European companies based in China between March and April of 2010 …  >>